Reports, Whitepapers & Articles

Pharma is leaning into behavioral sciences to understand patients, personalize engagement, and motivate them to remain adherent to therapy.

In the dynamic landscape of biopharma, the year 2024 promises to be a transformative period for patient engagement. Our analysis foresees a paradigm shift, driven by advancements in digital health technologies, personalized medicine, and a heightened focus on patient-centered care.

As pharmaceutical companies channel increasing resources into their patient engagement programs, the need for robust and comprehensive measurement is imperative.

Leveraging personalized patient support alongside HUB and SP programs is a proven solution to address patient challenges.

Our November Patient Services Report includes feedback from the Momentum annual HCP survey, with the critical need for ongoing patient and HCP support at the forefront.

Forging trusted relationships with patients is the cornerstone for unlocking the full potential of technology and ensuring patient well-being.

Our October Patient Services Report includes feedback from the Momentum annual HCP survey and opportunities for biopharma to facilitate better patient and provider conversations.

From the panel discussion we moderated at the Pharma CX Oncology Summit, September 2023, these are our top 10 takeaways about patient support needed in the oncology space.