Reports, Whitepapers & Articles

At the 2025 Patient Support Services Congress in Philadelphia, we examined how to safeguard patient engagement from transactional experiences. The panel shared practical insights on building empathetic, human-centered support models and leveraging technologies like AI to elevate—not diminish—the patient experience.

A combined view of qualitative and quantitative data reveals what patients need, where support falls short, and how care teams can create more connected, effective experiences across the journey. Read our November Patient Services Report to explore how meaningful measurement can reshape patient support.

Pharma's DTC shift offers convenient access to therapies, but access alone isn't enough. Success requires pairing digital efficiency with meaningful human connection to help patients succeed on their treatment journeys. Learn more in our October Patient Services Report.

AI understands language and detects emotion, but it can’t deliver the empathy patients need. The future lies in hybrid approaches where AI like Natural Language Processing (NLP) amplifies, not replaces, human connection. Read our September Patient Services Report to explore how this type of AI improves patient engagement. 

At Hub and Specialty Pharmacy Models West 2025, Momentum Life Sciences participated in a panel discussion with industry leaders on the critical factors for successful implementation of patient engagement programs. The conversation emphasized five strategic principles that enable organizations to design and deliver support models that improve adherence, drive outcomes, and create lasting value for patients and providers alike. To hear these findings directly from the experts, watch the full video here.

Avoid common pharma launch risks that lead to fragmented patient experiences or disruption. Discover the framework for patient-centric launch success in our August Patient Services Report.

As patent cliffs and the rise of advanced therapies like cell and gene technologies reshape the pharmaceutical landscape, manufacturers must evolve their patient support strategies. The future lies in smarter, more targeted, and flexible models. Hybrid approaches—combining digital tools with human touchpoints—enable agile resource allocation and elevate patient engagement.

As pharma continues to rely on outsourcing to drive scale and efficiency, one area remains under-leveraged: patient engagement. Our latest report explores how partnering with the right experts in patient education and support can enhance adherence, improve outcomes, and elevate the overall treatment experience. Learn how expert-led partnerships can bring greater value to patient engagement strategies.