Reports, Whitepapers & Articles

Patient expectations are evolving, and engagement models are adapting in response. Our Patient Services Report examines the trends shaping patient engagement today, from hybrid support models and governed AI to the role of behavioral science in patient education. Explore how these shifts are influencing patient experience and adherence across the journey.

Discover the five trends reshaping patient support—where human connection, data intelligence, and AI converge to define the next era of adherence.

At the recent Informa Connect Patient Support Services Congress, Momentum Life Sciences led an industry panel discussion focused on advancing and elevating patient support. This month’s Patient Services Report distills the five key recommendations that pharma manufacturers can leverage to increase meaningful connection that drives adherence.

At the 2025 Patient Support Services Congress in Philadelphia, we examined how to safeguard patient engagement from transactional experiences. The panel shared practical insights on building empathetic, human-centered support models and leveraging technologies like AI to elevate—not diminish—the patient experience.

A combined view of qualitative and quantitative data reveals what patients need, where support falls short, and how care teams can create more connected, effective experiences across the journey. Read our November Patient Services Report to explore how meaningful measurement can reshape patient support.

Pharma's DTC shift offers convenient access to therapies, but access alone isn't enough. Success requires pairing digital efficiency with meaningful human connection to help patients succeed on their treatment journeys. Learn more in our October Patient Services Report.

AI understands language and detects emotion, but it can’t deliver the empathy patients need. The future lies in hybrid approaches where AI like Natural Language Processing (NLP) amplifies, not replaces, human connection. Read our September Patient Services Report to explore how this type of AI improves patient engagement. 

At Hub and Specialty Pharmacy Models West 2025, Momentum Life Sciences participated in a panel discussion with industry leaders on the critical factors for successful implementation of patient engagement programs. The conversation emphasized five strategic principles that enable organizations to design and deliver support models that improve adherence, drive outcomes, and create lasting value for patients and providers alike. To hear these findings directly from the experts, watch the full video here.