Case Study – RightStart™

RightStart Case Study

Therapeutic Area:

Prostate Cancer

Original State

Delayed diagnosis and treatment initiation of target patient population

Opportunity

Brand team identified an opportunity to deliver peer-to-peer education and training to community-based oncology practices to ensure a more timely and effective patient start on therapy

Momentum Approach

Momentum leveraged specialized Clinical Nurse Educators (CNEs) with backgrounds and experience in oncology to execute live in-services with target accounts

Program Overview

Program objectives:

  • Create awareness to support earlier diagnosis and treatment for prostate cancer
  • Educate the office to provide better patient education to ensure a confident patient start
  • Highlight program offerings and resources to communicate available support for patients.

Solution

In-Service Generation

Proactive, with a CNE generating in-services, and reactive, with sales rep bringing in the CNE

Channels of Engagement

Omni-channel HCP engagement inclusive of telephony, live video, and in-office

Topics Addressed

Disease state and product education, patient identification and diagnosis, therapy management, and resources available

Performance

Program Recommendation

Top 2 Boxes

4.9/5

of HCPs would recommend this CNE-led service to a colleague

Program Recommendation

Top 2 Boxes

99%

Overall quality of the BRAND program

97%

Clinical Educator’s level of knowledge and expertise

90%

Relevance of this information to my needs

99%

Quality of the information

Attendee Confidence Rating Pre, Post, and Gain

Agree or Strongly Agree

RightStart Graph