Case Study – OneVoice™ + RightStart™

OneVoice
RightStart Case Study

Company:

$3-4B

Original Support:

Hub Nurses

Therapeutic Area:

Neuroscience

Expansion with Momentum:

Late 2021

Approval Date:

2020

Momentum Products:

OneVoice + RightStart

Original State

Company received product approval in 2020, and by mid-2021 had an expansive patient support program in place, including a 3rd party HUB Nurse Case Manager team to support patients virtually

Opportunity

Build on the foundation already in place to increase the competitive advantage, and improve brand performance by adding patient and HCP support in the field to deliver impactful engagements

Momentum Approach

Pilot the impact of Clinical Nurse Educators (CNEs) supporting patients at treatment initiation, providing education, and closing the loop with HCPs, all while coordinating with the HUB nurses and sales team

Program Overview

Program objectives:

  • Minimize abandonment and maximize compliance and persistence for patients initiating therapy
  • Maximize the opportunity to
    ensure patients prescribed [PRODUCT] get off to a good start
  • Elevate the patient support program and establish a new standard of field support for patients

Solution

The Role of the Field Nurse Educator

2022 Performance

Engagement

727

patients received

2,544

total HCP engagements

Satisfaction

9.6/10

patient satisfaction rating

4.9/5

HCP satisfaction rating

Confidence and Knowledge

4.95/5

reported patient confidence

4.97/5

reported patient understanding

Client-Measured Impact

>5%

increase in first fill rate

>5%

increase in second fill rate

Program Design

patient journey - OnceVoice™
RightStart Case Study

HCP Journey

Initial

  • Provide regular follow-ups
  • Provide patient teach engagement summaries
  • Address new questions from HCPs
  • Train new HCPs

Discovery

  • Understand the patient support needs to address
  • Determine communication preferences
  • Understand patient profile and current treatment protocol

HCP In-Service

  • Patient support program overview
  • Setting treatment expectations
  • Dosing and administration
    Resources available

Follow Up

  • Patient support program overview
  • Setting treatment expectations
  • Dosing and administration
    Resources available